If you're wondering the following:
"Why do I really need a ring light? I have a perfectly capable flash on my smartphone camera..."
"Meh, lighting isn't that important. I'll just wing it and try to use whatever lighting is around me."
Please read this post, it's meant for you. For starters, let's dive into the basics of what makes a ring light, well.. a ring light.
THE BASICS OF A RING LIGHT
Ring Lights feature a number of small bulbs forming a circle or just one circular fluorescent bulb. When used in photography or videography, it creates an attractive catch light on a subject’s eyes. At the same time, it emits even, diffused lighting that helps eliminate shadows.
Here is what makes ring lights special: delivering light in a circle rather than from a single point counteracts the shadow that would ordinarily appear in the other direction. If the light were being emitted above a camera lens, a shadow would appear below the person’s nose and other protuberances. Sending out light from below the lens stops any nose shadow.
A circle applies this concept in 360 degrees.
A quote from an early ring light producer:
“Not only did it eliminate shadows inside the mouth. It also eliminated shadowing on the face, so it made the face prettier,” said Glassgold, who runs the company in Palm Beach Gardens, Florida. “You don’t see the lines, the blemishes and the true reality of the face. I assume that’s among the reason why it’s become a favorite for videos, webcams and now for for conference work.”
WHY THEY'RE NEEDED TO MAKE HIGH QUALITY CONTENT
If you think you can create perfect lighting from your phone's flash, think again.
Due to its design and structure, ring lights are perfect for emphasizing details on photographs and videos. The ring light's circular design allows users to use their cameras in between the hole of the ring light enabling them to focus on specific details of the shoot.
Unlike a ring flash that comes on for just a moment, a ring light stays on for a prolonged period to accommodate a continued video recording. The ring light emerged as digital single-lens reflex cameras became capable of shooting videos.
Typically, a ring light is an easy-to-use multipurpose lighting tool that enables users to obtain a source of uniform light that comes directly from the point of view of their cameras. This lighting device is usually made from a single circular fluorescent bulb or several connected small LED lights that form the shape of a circle.
This kind of set up and technology creates a much more consistent, even and flattering look for photos + videos. In fact, the lighting produced by ring lights are so realistic, viewers think they're watching movie studio level content. Pairing this level of lighting with the rapid advancement in the quality of smartphone cameras, your videos can now have the same level of quality as Hollywood movies!
WHY BUY FROM SHINE LIGHTS?
We are far from being the only seller of Ring Lights. One quick google search of "Buy Ring Light" will show that, but I will tell you what makes us so different. For starters, every purchase comes with the Shine Lights Happiness Guarantee, which means instant, no questions asked refunds if you're not happy for any reason.
Secondly, all of our ring lights are made from the highest quality materials, and have gone through stringent quality assurance testing protocols to product excellence. Unlike 75% of the ring lights you can buy on Amazon, your Shine Lights ring light will NOT break after 3 weeks of using. Far from it - it will last years.
Thirdly, you get 24/7 customer service and troubleshooting assistance when you buy from us. Having trouble setting something up? No problem, simply shoot us a message and we'll promptly reply back with an instant solution. Also, our ring lights are specifically made to set up and use in under a minute, so there won't be many set up / usage issues to begin with.
Thanks for reading and feel free to shoot us a message with any thoughts or questions you have!
- The Shine Lights Team.